EDI – Overview

Portqii’s EDI is a service that allows you to use external data sources such as Salesforce and Snowflake to enhance your Eloqua marketing campaigns.

With EDI, Eloqua directly accesses data from your enterprise platforms in real-time, there is no need to import any data. Importing data is time and processor heavy; also, to ensure that the data is always current, we need to synchronize frequently. With EDI, we always use the freshest data and save on all the synchronizations.

Portqii EDI offers the following benefits:

  • You can create segments based on data from outside Eloqua, such as customer behavior, preferences, and interactions.
  • You can design campaigns that dynamically adapt to the real-time data from your external sources, creating personalized customer journeys.
  • You can avoid importing non-contact data into Eloqua, which can be costly and time-consuming, and instead use EDI to access it directly from your external sources.

Portqii EDI improves overall marketing performance.